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Digital Marketing Course

  • What is Digital Marketing
  • Digital Marketing Popular strategies
  • Why We go Online
  • Advertisers Key Goals
  • Search Ads Introduction
  • Display Ads Introduction
  • SEO Introduction
  • DUMB Rule
  • Competitive Analysis
  • Poplar Google algorithms
  • Popular Competitive Analysis Tools
  • Digital Marketing Gurus to follow

Introduction to SEO
How do Search Engines work

  •  Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO

How do Search Engines work

  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)
  • What is Off-page SEO/Link Building (Social, Content-based, PR)

Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO & HTML Basics

  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects

Mobile SEO

  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search

Schema markup

  • What is Schema & Why is it relevant to SEO
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO
Link Building

  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

Social SEO

  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO

Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations

Backlink Audits using SEMrush.com

  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights

SEO Audit, Tools, Measurement
SEO Audits

  • What are SEO Audits
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console

Algorithm Updates

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO

Measurement with Google Analytics

  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting

SEO Resources, Careers in SEO

  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO
 
 
 
 
 
 
 
 
 

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM
  • What is Google AdWords, Why Google AdWords
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos)
  • Shopping and Mobile-specific campaign types, and when/why to use them
  • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads
  • Where do they appear on Google? What Shoppers on the internet do
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s and the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign O
 
 
 
 
 
 
 

Getting Started with Social Media Marketing

>> Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable
  • Tools for Content Creation

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

How does Facebook Advertising Work

  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

  • Optimizing your instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

LinkedIn as a Marketing Platform

  • LinkedIn for Personal Branding
  • Brand Marketing on LInkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Crafting a Successful Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success
 

Deliverability

  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation
Introduction to Automation

  • What is Automation
  • How does it Work
  • What are the Benefits

Choosing an Automation Platform

  • Features & Functions Available
  • What are Workflows? How to Create a Workflow
  • Cost
  • Most Widely Used Platforms

Simple Automation Functions from MailChimp

  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical

Introduction to E-commerce & Digital Commerce

  • Understanding the E-commerce Ecosystem
  • Types of E-commerce Business Models (B2B, B2C, D2C, C2C)
  • How Online Stores Generate Revenue
  • Consumer Buying Journey in E-commerce
  • Latest Trends in Online Retail
  • Case Studies of Successful E-commerce Brands

Building an Online Store

  • Choosing the Right E-commerce Platform
  • Shopify Store Setup from Scratch
  • WooCommerce Store Development
  • Product Catalog Management
  • Category and Collection Creation
  • Store Navigation and User Experience
  • Payment Gateway Integration
  • Shipping and Tax Configuration

Product & Inventory Management

  • Product Listing Optimization
  • SKU Management
  • Inventory Tracking
  • Pricing Strategies
  • Product Variations and Bundles
  • Stock Management Best Practices

E-commerce SEO

  • Keyword Research for Products
  • On-Page SEO for Product Pages
  • Category Page Optimization
  • Technical SEO for Online Stores
  • Schema Markup Implementation
  • Image SEO
  • Internal Linking Strategies
  • SEO Audit Techniques

Performance Marketing for E-commerce

  • Google Shopping Ads
  • Search Campaigns for Product Sales
  • Performance Max Campaigns
  • Dynamic Search Ads
  • Meta (Facebook & Instagram) Shopping Ads
  • Catalog Sales Campaigns
  • Retargeting Campaigns
  • ROAS Optimization

Marketplace Marketing

  • Selling on Amazon
  • Flipkart Seller Strategies
  • Meesho Business Setup
  • Product Listing Optimization
  • Marketplace Advertising
  • Buy Box Optimization
  • Review Management

Conversion Rate Optimization (CRO)

  • Landing Page Optimization
  • Checkout Funnel Improvement
  • Cart Abandonment Reduction
  • Heatmap Analysis
  • A/B Testing
  • Customer Journey Optimization

Email & SMS Marketing

  • Automated Welcome Sequences
  • Cart Recovery Emails
  • Promotional Campaigns
  • Customer Retention Strategies
  • Segmentation Techniques
  • Newsletter Campaigns

Analytics & Reporting

  • Google Analytics 4
  • Conversion Tracking
  • Enhanced E-commerce Reports
  • Customer Lifetime Value
  • Revenue Attribution
  • Dashboard Creation

Introduction to Affiliate Marketing

  • What is Affiliate Marketing?
  • How Affiliate Marketing Works
  • Commission Models (CPS, CPA, CPL, CPC)
  • Affiliate Ecosystem Explained
  • Success Stories and Case Studies

Choosing a Profitable Niche

  • Market Research
  • Evergreen vs Trending Niches
  • Competitor Analysis
  • Audience Identification
  • Profitability Assessment

Affiliate Platforms & Networks

  • Amazon Associates
  • CJ Affiliate
  • ShareASale
  • Impact
  • ClickBank
  • PartnerStack
  • Indian Affiliate Programs

Website & Blog Creation

  • Domain & Hosting Setup
  • WordPress Installation
  • Blog Design
  • Affiliate-Friendly Themes
  • Essential Plugins
  • Speed Optimization

SEO for Affiliate Marketing

  • Keyword Research
  • Content Clusters
  • On-Page SEO
  • Off-Page SEO
  • Link Building
  • EEAT Principles
  • Programmatic SEO Basics

Content Marketing

  • Product Reviews
  • Comparison Articles
  • Best-of Lists
  • Buying Guides
  • Tutorials
  • Informational Blogs
  • Content Planning

YouTube Affiliate Marketing

  • Channel Setup
  • Video SEO
  • Product Review Videos
  • Description Optimization
  • Affiliate Link Placement
  • Shorts Strategy

Social Media Affiliate Marketing

  • Instagram Promotions
  • Facebook Strategies
  • Pinterest Marketing
  • LinkedIn Promotion
  • Telegram Communities

Paid Advertising

  • Google Ads
  • Meta Ads
  • Native Advertising
  • Retargeting Campaigns
  • Landing Pages

Email Marketing

  • Lead Magnet Creation
  • List Building
  • Automation
  • Newsletters
  • Affiliate Promotions

Analytics & Scaling

  • Click Tracking
  • Conversion Analysis
  • ROI Measurement
  • Scaling Winning Campaigns
  • Compliance and FTC Guidelines

AI Tools for Affili

Introduction to Affiliate Marketing

  • What is Affiliate Marketing?
  • How Affiliate Marketing Works
  • Commission Models (CPS, CPA, CPL, CPC)
  • Affiliate Ecosystem Explained
  • Success Stories and Case Studies

Choosing a Profitable Niche

  • Market Research
  • Evergreen vs Trending Niches
  • Competitor Analysis
  • Audience Identification
  • Profitability Assessment

Affiliate Platforms & Networks

  • Amazon Associates
  • CJ Affiliate
  • ShareASale
  • Impact
  • ClickBank
  • PartnerStack
  • Indian Affiliate Programs

Website & Blog Creation

  • Domain & Hosting Setup
  • WordPress Installation
  • Blog Design
  • Affiliate-Friendly Themes
  • Essential Plugins
  • Speed Optimization

SEO for Affiliate Marketing

  • Keyword Research
  • Content Clusters
  • On-Page SEO
  • Off-Page SEO
  • Link Building
  • EEAT Principles
  • Programmatic SEO Basics

Content Marketing

  • Product Reviews
  • Comparison Articles
  • Best-of Lists
  • Buying Guides
  • Tutorials
  • Informational Blogs
  • Content Planning

YouTube Affiliate Marketing

  • Channel Setup
  • Video SEO
  • Product Review Videos
  • Description Optimization
  • Affiliate Link Placement
  • Shorts Strategy

Social Media Affiliate Marketing

  • Instagram Promotions
  • Facebook Strategies
  • Pinterest Marketing
  • LinkedIn Promotion
  • Telegram Communities

Paid Advertising

  • Google Ads
  • Meta Ads
  • Native Advertising
  • Retargeting Campaigns
  • Landing Pages

Email Marketing

  • Lead Magnet Creation
  • List Building
  • Automation
  • Newsletters
  • Affiliate Promotions

Analytics & Scaling

  • Click Tracking
  • Conversion Analysis
  • ROI Measurement
  • Scaling Winning Campaigns
  • Compliance and FTC Guidelines

AI Tools for Affili

Introduction to Affiliate Marketing

  • What is Affiliate Marketing?
  • How Affiliate Marketing Works
  • Commission Models (CPS, CPA, CPL, CPC)
  • Affiliate Ecosystem Explained
  • Success Stories and Case Studies

Choosing a Profitable Niche

  • Market Research
  • Evergreen vs Trending Niches
  • Competitor Analysis
  • Audience Identification
  • Profitability Assessment

Affiliate Platforms & Networks

  • Amazon Associates
  • CJ Affiliate
  • ShareASale
  • Impact
  • ClickBank
  • PartnerStack
  • Indian Affiliate Programs

Website & Blog Creation

  • Domain & Hosting Setup
  • WordPress Installation
  • Blog Design
  • Affiliate-Friendly Themes
  • Essential Plugins
  • Speed Optimization

SEO for Affiliate Marketing

  • Keyword Research
  • Content Clusters
  • On-Page SEO
  • Off-Page SEO
  • Link Building
  • EEAT Principles
  • Programmatic SEO Basics

Content Marketing

  • Product Reviews
  • Comparison Articles
  • Best-of Lists
  • Buying Guides
  • Tutorials
  • Informational Blogs
  • Content Planning

YouTube Affiliate Marketing

  • Channel Setup
  • Video SEO
  • Product Review Videos
  • Description Optimization
  • Affiliate Link Placement
  • Shorts Strategy

Social Media Affiliate Marketing

  • Instagram Promotions
  • Facebook Strategies
  • Pinterest Marketing
  • LinkedIn Promotion
  • Telegram Communities

Paid Advertising

  • Google Ads
  • Meta Ads
  • Native Advertising
  • Retargeting Campaigns
  • Landing Pages

Email Marketing

  • Lead Magnet Creation
  • List Building
  • Automation
  • Newsletters
  • Affiliate Promotions

Analytics & Scaling

  • Click Tracking
  • Conversion Analysis
  • ROI Measurement
  • Scaling Winning Campaigns
  • Compliance and FTC Guidelines

Introduction to Dropshipping

  • Understanding the Dropshipping Model
  • Advantages & Challenges
  • Business Models
  • Success Stories
  • Market Trends

Product Research

  • Winning Product Identification
  • Trend Analysis
  • Competitor Research
  • Product Validation
  • Pricing Strategies

Supplier Sourcing

  • AliExpress
  • CJ Dropshipping
  • Zendrop
  • Spocket
  • Local Suppliers
  • Supplier Negotiation
  • Quality Control

Store Creation

  • Shopify Store Setup
  • WooCommerce Dropshipping
  • Theme Customization
  • Product Import
  • Payment Integration
  • Shipping Settings

Branding & Store Optimization

  • Logo Creation
  • Brand Identity
  • Store Design
  • Trust Elements
  • Product Pages
  • Policy Pages

Meta Advertising

  • Campaign Setup
  • Pixel Installation
  • Catalog Ads
  • Conversion Campaigns
  • Lookalike Audiences
  • Scaling Techniques

Google Ads for Dropshipping

  • Search Campaigns
  • Shopping Ads
  • Performance Max
  • Display Campaigns
  • YouTube Ads
  • Budget Optimization

Organic Traffic Generation

  • SEO Basics
  • Blogging
  • Pinterest SEO
  • Instagram Reels
  • TikTok Marketing
  • YouTube Shorts

Customer Service & Order Management

  • Order Fulfillment
  • Refund Handling
  • Customer Support
  • CRM Management
  • Dispute Resolution

Scaling the Business

  • Upselling & Cross-selling
  • Bundle Offers
  • Repeat Customers
  • International Expansion
  • Team Building
  • Automation Tools

Introduction to Artificial Intelligence

  • What is AI?
  • History and Evolution of AI
  • Machine Learning vs Deep Learning
  • Generative AI Fundamentals
  • Real-World Applications

AI Productivity Tools

  • ChatGPT
  • Gemini
  • Claude
  • Microsoft Copilot
  • Perplexity AI
  • NotebookLM

Prompt Engineering

  • Prompt Writing Basics
  • Zero-shot & Few-shot Prompting
  • Chain-of-Thought Techniques
  • Role-based Prompting
  • Business Prompt Templates

AI for Content Creation

  • Blog Writing
  • Social Media Captions
  • Email Drafting
  • Ad Copy Generation
  • Script Writing
  • SEO Content Creation

AI for Design & Creativity

  • AI Image Generation
  • Logo Design
  • Marketing Creatives
  • Presentation Design
  • Infographics
  • Branding Assets

AI Video Creation

  • AI Video Generators
  • Avatar Videos
  • Voice Cloning
  • Subtitle Generation
  • AI Editing Tools
  • Short-form Video Production

AI for Digital Marketing

  • SEO Automation
  • Keyword Research
  • PPC Optimization
  • Social Media Planning
  • Email Marketing Automation
  • Analytics Assistance

AI for Business Operations

  • Chatbots
  • Customer Support Automation
  • Workflow Automation
  • CRM Integration
  • Meeting Summaries
  • Documentation

AI for Data Analysis

  • Spreadsheet Automation
  • Report Generation
  • Visualization
  • Predictive Insights
  • Decision Support

AI Ethics & Responsible Use

  • Data Privacy
  • Bias in AI
  • Copyright Considerations
  • Responsible Prompting
  • Human Oversight
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